Magazzini Generali has chosen a VIO Series line array system to continue to be one of the brightest lights of the long night in Milan, which loves parties and clubbing and always looks to a horizon full of artistic and cultural novelties.
From an old warehouse to a nerve centre for the best national and international music: Magazzini Generali is an evocative space, a recognizable brand, one of the most pulsating souls of Milan's clubbing way-of-life. In the already large and super-trendy Milan of 1995, among the rows of buildings once used for craft activities and storage of goods, are born the today's Magazzini Generali: buildings "recovered" from the first dark decades of the 1900s, which transform the memory of an ancient trade in a new philosophy dedicated to the culture of free time.
Thanks to the special features of the VIO Series, dBTechnologies' professional audio experience becomes an integral part of this successful artistic project with the permanent installation of the large format line array VIO L210 (5 modules) and small format line array VIO L208 (2 modules as front fill) from the brand's most prestigious and advanced sound reinforcement systems; specifically designed for touring, clubbing and theatre venues, the two VIO systems meet a venue whose needs correspond exactly to the DNA of dBTechnologies systems.
These aspects are described with very focused statements by Max Forleo from M2F Light&Sound service, Head of Audio at Magazzini Generali, who saw in the two VIOs the certainty of an optimal acoustic performance and the guarantee of a quality acoustic performance, "I have worked for years with the DVA T8 systems and I know very well their versatility and potential. The transition to VIO systems was natural for me: I really like the response of the VIO L210 in live contexts, especially for rock music. I think it’s the best choice in a space like the Magazzini, where the programming ranges between different genres".
Together with VIO L210 and VIO L208, the PA configuration is completed by another dBTechnologies system: 4 DVX DM15TH as stage monitors will ensure to the artists the correct and optimal use of the sound on stage.
The "entertainment space", as well as Magazzini Generali are known in the city and outside of it, spreads over two floors with a main floor of about 1000 square meters, a dance floor of about 200 square meters and a loft-zone that houses sofas, tables and chairs.
The spirit of this ancient industrial past still surrounds the structure giving it an unmistakable allure and creating a fascinating mixture with the present. Magazzini Generali is therefore not just a concert location, but a multimedia space, multifunctional, multi-purpose, open to inspirations, suggestions, philosophies, trends, ideas and currents that meet each other in the joy of living and sharing an artistic existence projected with incessant curiosity to the new and the different.
The most recent events include the popular live concerts of Radio Due RAI, the numerous shows of famous artists such as Chemical Brothers, Fedez, Sven Vath, Ricardo Villalobos, Miss Kittin, Tiga, David Guetta and the participation in many prestigious initiatives signed by important companies such as Coca-Cola, Nissan, Mondadori, Chanel, Tim; last but not least, in 2005, one of the most important awards: "Best Club", given to him by MTV Clubbing.
Today Magazzini Generali is increasingly a symbol of the centrality of music in the city of Milan and adds to all this many real one-full-night of electronic music with a wide international scope. This is how the success of this fascinating place continues, amidst the frenetic and adrenaline-filled nights and the artistic avant-gardes, which give Magazzini Generali a happily unstoppable verve.