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“The Art of James Cameron”, hosted at the National Cinema Museum in Turin, is far more than a retrospective or an audiovisual narrative. It is a monumental, immersive, multisensory installation — an “autobiography through art,” to quote Cameron’s own words.
Adapted to the spectacular verticality of the Mole Antonelliana and its gentle helical path, the exhibition unfolds across six thematic sections and showcases over 300 original props including drawings, paintings, costumes, photographs, and 3D technologies.
This visual and sensorial narrative, conceived by the creative studio MYBOSSWAS and directed by Giorgio Ferrero and Kim Butts, Creative Director of the Avatar Alliance Foundation, is enriched by meticulous sound design made possible by the IS passive installation series by dBTechnologies — selected for its high-definition acoustic performance and seamless aesthetic integration within complex museum environments.
Giorgio Ferrero, creative lead at MYBOSSWAS, describes the project’s genesis:
“About a year and a half ago, the museum’s management approached me with the idea of designing an installation dedicated to Cameron. We envisioned a great transparent magic lantern at the center of the Mole, one that could make the entire building resonate within a single imaginary space, harmonizing it through color and sound. The artistic direction at the Avatar Alliance Foundation loved the concept — and so we brought it to life.”
The audio project, developed by MYBOSSWAS with operational support from DADA Servizi Musicali, features a quadraphonic configuration across six audio stations distributed along the museum’s spiral path. Each station is marked by an original track and a unique sonic identity. The soundscape was composed by Giorgio Ferrero and Rodolfo Mongitore:
“We imagined and composed a musical and sonic environment capable of resonating harmoniously within the Mole, aligned with the energy and emotional charge found in James Cameron’s drawings. Each station represents a component of the score — a kind of orchestra stretched along the museum’s ramps. It’s an immersive sonic horizon, resonating at low volumes and enveloping visitors in the atmosphere of the exhibition.”
A key factor in the effectiveness of the installation was the selection of dBTechnologies’ IS series speakers:
“We needed precise and highly directive speakers, able to define the sonic space without interfering with adjacent stations. The quadraphonic setup proved optimal,” Ferrero explains. “IS series speakers are visually discreet and naturally blend into the museum space, while still delivering adequate sound pressure and excellent acoustic footprint control. Their flexibility makes them ideal for multichannel installations, and I would confidently use them again in other exhibition settings.”
The system configuration includes four IS4T units, each mounted on brackets and arranged across 6 multichannel listening stations positioned along the helical path, each playing an original audio track. An additional two IS25T-WP units provide sound for the entrance area. The installation also includes three triptych screens measuring 100 square meters each, along with two cinema screens.
The exhibition, conceived by the Cinémathèque française in collaboration with the Avatar Alliance Foundation, is curated by Kim Butts (Avatar Alliance Foundation), with the participation of Matthieu Orléan (Cinémathèque française), and adapted for the National Cinema Museum by Carlo Chatrian.
Running through June 2025, “The Art of James Cameron” is a refined and vibrant tribute to the aesthetics of storytelling and the power of cinema as a total art form — a faithful homage to the intentio auctoris. It’s a perfect symbiosis of technology, art, and architecture — coming together to craft an experience that transcends the screen and the traditional narrative frame.