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Richard Ward is the new Sales Director for UK & Ireland
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Richard Ward is the new Sales Director for UK & Ireland
05/02/2025
Richard Ward is the new Sales Director for UK & Ireland
We are delighted to announce the arrival of Richard Ward as dBTechnologies' Sales Director for the UK & Ireland, bringing with him a wealth of experience, passion, and vision.
With two decades of expertise, Richard has built an exceptional career, immersing himself in the world of audio and music. He has worked with some of the most iconic brands in the industry, gaining invaluable insights that will now fuel his mission to elevate dBTechnologies in one of the most exciting and dynamic markets in professional audio.
In his new role, Richard will lead the strategy, planning, and management of our direct market. He will collaborate closely with our partners across the rental, retail, and installation sectors, working together to unlock new opportunities and bring new projects and innovation to the forefront.

But Richard’s experience goes beyond the business side – he is deeply rooted in the music and audio world, with an infectious passion for both the technology and artistry behind it all:
As a musician and a lover of all types of music from classical to dance and everything in between, I have been very fortunate to make a lifelong career so far in the music industry as a performer, a producer / song writer, a DJ as well as a salesman of the equipment we all adore. Throughout this journey I have been surrounded by “the sound”, and “the systems” that deliver our art to the crowds”, says Richard Ward, “When we pour our heart and soul into our creations and performances, we ask that the PA system delivers the music to the audience in exactly the way we intended with clarity and detail. As I move into this next phase of my career, I am so pleased to announce that I am working with a brand that has been a cornerstone of the industry and that I deeply admire. dBTechnologies. Representing dB Technologies in the UK and Ireland as Director of Sales, working with Chris Walton in the UK and reporting to Gabriele Ferri and Flavio Malpighi who are based at dB HQ in Italy, I am looking forward to learning new skills and knowledge (Yes, we should never stop learning), and collaborating to push the brand even further. With an exciting roadmap and an excellent team, I am incredibly proud to have the opportunity to drive the business forward in this territory.”

Gabriele Ferri, Europe Area Manager, commented on this strategic game-changer for a region rich in opportunities: “With Richard's appointment, we anticipate strong leadership in the UK and Ireland, poised to expertly coordinate the development of new projects, forge fresh partnership opportunities, and offer clients a reliable point of reference. As strategically important and highly promising markets for dBTechnologies and the VIO portfolio, we are confident that Richard will adeptly address the needs of industry professionals and open new avenues for collaboration, further enhancing the brand's visibility and prestige.

Welcome aboard, Richard!
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