May

dBTechnologies USA Expands West Coast Representation with Plus 4 Marketing

dBTechnologies USA has appointed Plus 4 Marketing as its new manufacturer’s representative firm for the Pacific Northwest territory, further strengthening the company’s presence across key professional audio markets in the region.

The territory includes Washington, Oregon, Western Idaho, and Western Montana, with Plus 4 Marketing providing regional representation, dealer support, technical outreach, and market development throughout the area.

Following the passing of founder Jim Mathews in 2022, his son Joe Mathews has continued leading the Plus 4 team, carrying forward the values, relationships, and customer-focused approach that established the company’s respected reputation throughout the professional audio industry. Together with his team, Joe remains committed to honoring Jim’s legacy through the same level of hands-on engagement, market knowledge, technical support, and service that customers throughout the region have come to rely on.

The firm has built a longstanding reputation for combining technical fluency with a highly relationship-driven approach to representation—supporting dealers, integrators, consultants, rental providers, and end users through close collaboration and long-term market development. The Plus 4 Marketing team supporting dBTechnologies USA includes Joe Mathews, Rep Principal & Enterprise Account Manager, alongside Tom Akoury, PNW Account Manager, and Jennifer Horn, Operations Manager. Tom Akoury will serve as the primary regional contact for the Pacific Northwest territory.

“Plus 4 is excited to be joining the dBTechnologies family and to add their products to our line card,” says Joe Mathews, Rep Principal & Enterprise Account Manager at Plus 4 Marketing. “We look forward to a long, prosperous relationship and increasing the brand’s presence throughout the territory.” The partnership further expands dBTechnologies USA’s regional support structure as the company continues increasing its focus on direct market engagement, technical education, and application support across both live sound and integration sectors in the United States.

“We are excited about our partnership with Plus 4 Marketing because of the history, relationships, and reputation they bring to the industry,” says Scott Thompson, Western Regional Account Manager for dBTechnologies USA. “dBTechnologies brings an incredibly complete platform to the market—from touring systems and installation solutions to software control and network infrastructure—and Plus 4 has the technical background, market knowledge, and customer relationships to communicate that value throughout the Pacific Northwest. As we continue expanding our focus on direct market engagement, technical education, and application support across both live sound and integration sectors in the United States, we’re confident this partnership will play an important role in the region’s continued growth.”

The Pacific Northwest continues to represent an important growth region for dBTechnologies USA across touring, performance venues, higher education, hospitality, houses of worship, and integrated systems applications. Through the partnership with Plus 4 Marketing, the company aims to further strengthen local dealer support, product demonstration opportunities, technical outreach, and long-term customer engagement throughout the territory.